Our Foundation
mission statement
To develop and deliver high-quality projects grounded in disciplined execution, conservative underwriting, and strong industry relationships, ensuring long-term operational efficiency and sustainable value.
vision
Driving Excellence Through Discipline, Delivering Value for Generations.
core values
Sustainability
We design and deliver projects with long-term performance in mind, prioritizing operational efficiency and responsible resource use. Our approach ensures lasting value for both our clients and the communities we serve.
Excellence
We are committed to delivering high-quality results through disciplined execution and attention to detail. From planning through completion, we hold ourselves to the highest standards to ensure every project performs as intended.
Teamwork
We believe the best outcomes are achieved through strong collaboration and aligned partnerships. By working closely with clients, consultants, and industry partners, we deliver solutions that are cohesive, efficient, and built for success.
Integrity
We operate with transparency, accountability, and consistency in every decision we make. Our commitment to doing what’s right builds trust with clients, partners, and stakeholders at every stage of a project.
Our Team
Shannon Kuen
Asset Manager
Shannon oversees financial performance and operational efficiency of the company's portfolio. A graduate of Rowan College in accounting, she combines seven years of asset management experience with eight years of compliance expertise, supporting strong asset oversight and long-term investment performance.
Nate Armagost
Development Manager
Nate oversees all phases of the development process from site acquisition and underwriting through stabilization. A graduate of The Ohio State University with seven years of real estate development experience spanning residential and multifamily sectors. Involved in ULI, Tampa Bay Builders Association, and REIC.
Merideth Wohl
Chief Financial Officer
Merideth brings over two decades of financial and operational leadership. A Florida State University graduate with a Master's in Accounting (Taxation), she began her career at PricewaterhouseCoopers and now oversees finance, project accounting, compliance, HR, marketing, and IT at HDG.
Marty Wohl
Chief Executive Officer
Marty, CEO of Heartland Development Group, is a fourth-generation real estate investor, developer, and builder with a strong foundation in the industry. Since graduating from the University of Florida in 2003, he has built a diverse portfolio of projects across Florida. Marty leads Heartland Development Group’s strategic planning and daily operations, managing projects in commercial and multi-family markets. He ensures the successful execution of all contractual obligations and corporate policies, and oversees key areas such as cost control, quality assurance, scheduling, safety, and resource development.
Leadership
Our History
Heartland Development Group, LLC (HDG) is rooted in a legacy that spans more than a century. The story begins in 1914, when Martin M. Wohl, a first-generation builder, began developing affordable housing in Jamaica, New York. His work laid the foundation for a family tradition centered on creating quality housing and strengthening communities.
Today, that legacy continues through the fourth generation. Led by Martin Wohl, the family carries forward its commitment to quality development and community impact. Founded in 2014, Heartland Development Group builds on this legacy by developing and managing real estate opportunities throughout Florida.
With a hands-on approach to both development and asset management, HDG focuses on responsible growth, long-term value, and strengthening the communities it serves - continuing a proud family tradition into the future.